Type Feast

Much the same as cooking, typography is an ingredient that comes in a wide variety of flavors, each bringing a unique taste to the final dish. From farmer’s markets to Michelin star restaurants, type choices play a critical role in the tone of communication between farmers, purveyors, cooks, and customers—and ultimately the power to elevate the conversation around our food choices. In this talk, Krista Reeder & Ryan Collier will focus on typographic systems, type pairings, and custom type they have designed for places that revolve around food. Three case studies, including Whole Foods Market, PK Market, and the Adobe Seattle Cafe will explore the process for creating typographic identities—including the crucial community and client feedback, type studies and the final products.