Luisa Baeta is a graphic and type designer with a focus on branding. After studying graphic design in her home city of Rio de Janeiro, Brazil, Luisa moved to the UK, where she earned her Masters degree in typeface design from the University of Reading and worked for three years at Dalton Maag. She now lives in New York, working as a freelancer in type and branding, eating food from diners and quarantining with kittens.