Shashi is a typeface designer from Hyderabad, India. He specialises in designing typefaces in Telugu. He is the founder of ‘telugutype.com’ India’s first Telugu type foundry. He believes that every font takes its own journey to evoke a certain feel and their primary role is to communicate the business they represent.
Playing with characters and letters is just one of the roles he takes up apart from being a Brand and Identity designer. In his past life he has been an Architect, Graphic designer.
He is a post graduate in Visual Communication from Industrial Design Centre, IIT Bombay and graduate in Architecture. A Hyderabadi at heart, he believes in sustainable living and truly practices it. In his leisure he enjoys playing a photographer and being a teacher.